Superbet has formally introduced its sports betting and gambling platform in Greece, a further development in the company’s expansion across Europe.
The operator reports that in Greece they will place a priority on covering local sports events and engaging with the local communities. To this end, Superbet has set up a dedicated team to manage daily activities, while their “Supersocial” function will enhance user connection and motivation when betting.
John Kalamvokis, General Manager of Superbet Greece, said:
We are just writing the first chapter of a future success story that will unfold with impactful partnerships and community projects.
Greece is becoming an increasingly popular market for operators, with approximately €1.2 billion (€1,200,000) worth of gross gaming revenue (GGRs) generated in the market today and anticipated to continue to rise in the future. The GGR in Greece is growing at a compound annual growth rate of 15% per annum and has approximately 20 licensed brands looking for market share.
The top operator in Greece is OPAP with their Stoiximan brand, possessing close to 50% of the regulated online sports betting industry. Additionally, Athens has developed into a regional iGaming operation hub with some dominant technology, trading, and operations teams.
Superbet’s Greece betting platform includes sports betting options on multiple major sports such as soccer, basketball, and tennis, allowing pre-game and live bets. The company has stated that their gaming products follow national regulations and are completely adapted to the local experience.
Adam Lamentowicz, CCO for Central and Eastern Europe at Superbet, said:
This goes beyond a typical market entry. It is a long-term commitment to build the country’s most engaging entertainment ecosystem and bring people closer through excitement and a shared passion for sporting competitions.
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