X has revised its advertising policy, officially removing cryptocurrency and gambling from the list of prohibited areas for paid advertising.
This move lifts the ban in place since June 2024 and allows influencers to once again monetize cryptocurrency-related content through direct brand partnerships. The policy change comes with stricter controls.
Along with the policy update, X has launched a structured paid partnership system that requires creators to clearly mark paid posts with a visible “Paid Partnership” label.
The initiative was highlighted by Nikita Bier, Head of Product at X, as a transparency measure aimed at strengthening user trust and aligning with FTC endorsement guidelines.
Under the revised framework, responsibility for compliance falls directly on content creators. Influencers must ensure their posts adhere to applicable local and international laws.
The crypto sector has responded with both optimism and skepticism. Some analysts argue that mandatory disclosure will force influencers to be more transparent about financial incentives tied to token promotions. Others question whether X can effectively distinguish between organic enthusiasm and paid endorsements.
While debate continues, the policy update marks a clear shift in how X approaches crypto and gambling promotion — reopening monetization opportunities, but under a more structured and enforcement-driven framework.
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