SOFTSWISS has joined forces with TrueLabel to bring its Sportsbook solution to the TrueLabel platform. This integration allows operators to add sports betting to their current systems in a very straightforward manner without the need to overhaul their whole infrastructure.
SOFTSWISS Sportsbook and TrueLabel partnership is a mirror of their shared values of delivering a flexible and efficient solution. The Sportsbook is made to be a cross-platform tool and its integration with external systems allows it to be used by operators without the need to change their existing systems.
By this integration, operators will get a fully-fledged sportsbook product that has a wide range of sports, live betting, various wager options, and integrated risk controls. The solution is highly compatible with multi-product platforms, thus it can be seen as a great support to operators during the expansion of their portfolios.
Alexander Kamenetskyi, Head of Operations at SOFTSWISS Sportsbook said:
This partnership is a good example of how platform integrations should work. Sports betting operators want predictability more than anything – they need to know the product works reliably, scales smoothly, and comes with proper support. TrueLabel provides a strong, well-structured platform, and working with them helps us reach more operators while keeping their businesses running efficiently. We’re pleased that early feedback confirms the SOFTSWISS Sportsbook performs well in the robust and stable TrueLabel environment.
The integration success was mainly due to the two teams working closely together, focusing on clear technical planning and continuously testing the process very rigorously.
Alexandra, Head of Games Management at TrueLabel stated:
The integration process was structured and efficient, with strong technical support and responsive communication. The SOFTSWISS team adapted the solution to our specific platform needs, ensuring a smooth launch. Now our partners have access to a robust sportsbook, and we plan to enter new markets with a reliable tool that works effectively in real-world conditions.
SOFTSWISS and TrueLabel are excited about further product alignment and gradual feature roll-out. Their continued partnership represents a general trend in the industry where modular and platform-agnostic solutions are made available to operators so they can be flexible in regulated and competitive markets. Furthermore, this decision is between the biggest facilitators of cross selling of casino and sportsbook products that is a key microtrend in the recently published 2026 iGaming Trends Report.
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