PointsBet Canada has started pre-registration for its sports betting and online casino platform in Alberta, thereby setting the stage for its debut in the Canadian market which is expected to be the second regulated and competitive iGaming market after Ontario.
PointsBet has begun provincial registration and was given the green light to advertise and let the residents of Alberta pre-register while the final regulatory processes are still underway. At the moment, Alberta residents who are eligible can sign up on PointsBet’s website to get information about the launch and a welcome bonus prior to the official launch expected in a couple of months.
This development has followed a simplified process overseen by the Alberta Gaming, Liquor and Cannabis Commission (AGLC), with the province gearing up to introduce its wagering market to a number of private operators.
Scott Vanderwel, chief executive of PointsBet Canada, said.
Alberta’s move toward an open, competitive iGaming framework is a positive step for Canadian players, offering more choice and consumer protections in a safe and regulated environment. We’re excited to introduce our innovative, Canadian-focused sports betting and online casino products to Alberta residents, supported by industry-leading speed, responsible gaming tools, and local expertise.
PointsBet Canada said:
PointsBet Canada remains dedicated to delivering a fast, reliable, and entertaining experience, powered by its proprietary technology platform. The company is proud to have built an authentically Canadian sportsbook, supported by Canadian employees and designed specifically to address the needs of the Canadian market.
PointsBet’s next territory in Canada will be Alberta. The company presently provides sports betting, horse racing, and online casino games in Ontario where it has seen great success since the market launched in 2022.
Currently, regulated online betting is only allowed in Alberta through the government-operated Play Alberta platform, but that is probably going to change in 2026. The province enacted iGaming legislation in May 2025 to fight unregulated betting and create a market structure that would be competitive, like in Ontario.
PointsBet reported a 26% revenue growth in Ontario in the fiscal 2025 period, which was the main factor in the company being able to delay a C$15.1 million ($11.2 million) EBITDA loss. They managed to avoid the write-off mainly due to low licensing fees and a very favorable tax framework.
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