MetaBet, the foremost provider of real-time sports affiliate tools and interactive engagement technology, has decided to extend its collaboration with Catena Media, the world’s leading online sports betting and casino gaming performance marketing company.
The next stage of the collaboration comes after numerous successful years, where the main focus was on leading sports fans to betting opportunities and facilitating their real-time engagement with sports content.
Under the agreement, Catena Media will direct its clients requiring sports betting widgets, odds feeds, and fan engagement tools to MetaBet. This way, the operator and publisher network of Catena Media will have access to top-notch technology, which is aimed at improving customer acquisition and retention, at MetaBet.
Meanwhile, MetaBet will tap into its vast network to match its customers seeking sub-affiliate and performance marketing solutions to Catena Media’s newly launched marketplace, MRKTPLAYS, a sub-affiliation platform designed to serve demand and promote long-term relationships within the regulated North American online casino and sports betting industry.
Dan Recht, VP of Sales at MetaBet, said:
Our work with Catena has consistently delivered strong results and we’re excited to deepen our partnership. Both teams have a proven track record of helping performance-driven partners grow through engaging, real-time products. This next phase reinforces our shared focus on building smarter acquisition funnels and more effective engagement experiences for sportsbook audiences.
Pierre Cadena, COO at Catena Media, added:
MetaBet has proven to be one of the most forward-thinking technology providers in the sports betting ecosystem. By expanding our collaboration, we’re creating a two-way value exchange – pairing MetaBet’s real-time engagement technology with our best-in-class MRKTPLAYS platform to drive stronger conversion, retention, and long-term partner growth.
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