ADI Predictstreet recently partnered with FIFA under a multiyear contract.
ADI Predictstreet became the official prediction market partner of FIFA and therefore will allow ADI Predictstreet to use FIFA’s global stage, the FIFA World Cup 2026, to introduce Interactive Forecasting to billions of football fans throughout the world.
FIFA President Gianni Infantino highlighted:
FIFA is committed to continually enhancing the fan experience and embracing innovation that brings supporters closer to the game.
FIFA forecasts to expect nearly 6 billion fans to interact with the tournament and this collaboration will provide fans the opportunity to participate on the forthcoming prediction marketplace platform for the opportunity to forecast outcomes throughout the tournament.
Principal council member of ADI Predictstreet, Ajay Hans Raj Bhatia, said:
This partnership marks a defining moment for ADI Predictstreet and how audiences engage with major events, as we lay the foundation for a new category where collective intelligence, technology and real-world outcomes converge.
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