Former Chelsea and Real Madrid star Eden Hazard has officially become a global ambassador of Stake, an online sportsbook and casino brand.
The partnership was revealed as the football world is preparing for the FIFA World Cup to be held this summer. The Belgian ex-winger will be gaining the platform during the tournament time which will be held in the USA, Canada, and Mexico. The new edition will feature 48 national teams, which is the largest ever World Cup.
Hazard retired at the age of 35 and was a star at European football’s highest level. His major titles included the Champions League, 2 Premier League titles, 2 La Liga titles, and 2 Europa League trophies. In fact, he was the captain of Belgium national team from 2015 to 2023, and he has played 126 international matches for the Red Devils. The main highlight of his international career was when Belgium secured third place in the 2018 World Cup.
Besides his achievements on the pitch, Hazard still maintains a massive global fan base online. On different social media platforms, he has a total of more than 58 million fans. Among them are the over 27 million who follow him on Instagram, the approximately 21 million Facebook fans, and the more than 6. 3 million people on X.
Besides, he is very popular in China where his Weibo account has been followed by nearly 3. 75 million people. With this new contract, Hazard will be part of the international ambassador team of Stakes. His activities will include fan-oriented digital campaigns, raising brand awareness, and football-related promotions during the 2026 football season.
Stake Chief Marketing Officer Akhil Sarin said:
With the 2026 World Cup set to be the biggest football tournament in history, this is a defining moment for fans and brands alike. Eden Hazard is a player who embodies creativity, flair, and big-stage performance qualities that resonate strongly with our global community. Eden’s legacy in world football speaks for itself. He has performed at the very highest level of the game and understands exactly what it means to deliver when the world is watching. As we build towards an unforgettable summer of football, we’re proud to welcome him to Stake as a global ambassador. His worldwide appeal and deep connection with fans across Europe, Asia and beyond make him the perfect addition to our ambassadorial roster as we continue to strengthen Stake’s position as the home of football entertainment.”
Hazard said:
I’m really excited to be joining Stake at such an important time in the football calendar. The World Cup remains the pinnacle of our sport, the dream every player chases and I’ve been fortunate enough to experience it on some of the biggest stages. Football has given me so many incredible memories, from lifting domestic and European trophies to representing my country as captain and making many friends along the way. Now, in this next chapter, I can’t wait to engage with fans in new and meaningful ways, sharing insights, excitement, and the pure joy of football together with Stake. Football fans worldwide are incredibly passionate and dedicated, and I’m delighted to collaborate with a brand that truly understands and celebrates that energy, while delivering innovative, community-focused experiences. Let’s make the journey one to remember!
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