BETBY, a Tier 1 sportsbook provider, has officially launched Betby Predictions – a revolutionary new betting vertical converting live global events into fixed odds betting markets. The live Betby Predictions product is currently rolling out over the next few days across BETBY’s worldwide partner network and represents a major advance in customer engagement within sportsbooks.
With Betby Predictions, players can place bets on a wide range of non-sports events, including cryptocurrency, finance, technology, and entertainment, all within a familiar sportsbook interface. By eliminating the need for peer-to-peer trading and liquidity pools, BETBY enables operators to offer prediction markets in a simple, scalable, accessible and familiar format.
The Betby Predictions product is 100% integrated into BETBY’s existing sportsbook ecosystem, meaning sportsbook operators have the benefit of seamless deployment, centralised risk management, standardised settlement, and continuous availability of both markets and content. The creation of Betby Predictions markets is driven by artificial intelligence-based content generation, overseen by dedicated staff who monitor global events and rapidly create markets, creating hundreds of new markets each week.
Kirill Nekrasov, Head of Innovation and R&D, said:
Betby Predictions represents a natural evolution of the sportsbook experience. We’re taking the core principles of betting and applying them to the world beyond sports. This is about turning global moments into interactive opportunities for players, in a way that’s both scalable and responsible.
Given that sports betting tends to be dependent on the seasonal calendar, Betby Predictions allows sportsbooks to have 24/7 availability for customer engagement and allows sportsbook operators to generate revenue and engage newly acquired audiences through global news cycles rather than just through traditional sports betting.
With the launch of Betby Predictions, BETBY has further solidified its position as the leading innovation and technology provider to sportsbooks, giving operators another impressive product to offer customers and take advantage of the growing demand for types of betting not directly related to sports.
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