iGP, the fast-growing full-service B2B iGaming solutions provider, has partnered with Optimove, the creator of Positionless Marketing and the #1 Player Engagement Solution for iGaming and sports betting operators, to significantly strengthen CRM marketing and lifecycle engagement capabilities available to operators on the iconic iGP Platform.
As acquisition costs rise and competition for player attention intensifies, operators are under growing pressure to activate their player data to deliver personalised engagement across the entire player journey.
Optimove is recognised for its CRM marketing, AI decisioning, personalisation, and gamification capabilities built specifically for iGaming and sports betting. It unifies player data into a single view, enabling operators to orchestrate highly personalised campaigns across every channel.
Jovana Popovic Canaki, CEO at iGP, said:
Our transformation into a pure B2B technology provider has been about building the strongest possible platform for operators. Partnering with Optimove strengthens that foundation by bringing advanced CRM marketing capabilities directly into iGP. Together we are enabling operators to activate their player data, personalise engagement at scale, and drive stronger long-term growth.
With the partnership, operators using iGP Platform can seamlessly connect real-time player data with Optimove’s powerful segmentation, analytics, and marketing automation tools. This allows operators to trigger smarter campaigns, personalise player experiences, and maximise player value with far greater precision.
Adi Dagan, Senior Director of Partnerships at Optimove, added:
iGP has built a future-forward platform that gives the iGaming industry exactly what it needs for sustained global growth. We are excited to partner with them to take that further, giving operators the intelligence, speed, and autonomy to activate their player data and drive higher player lifetime value. This partnership empowers operators using iGP solutions with Positionless Marketing, delivering deeper insights into their players, the ability to create personalized assets, and the independence to engage and grow in an increasingly competitive landscape.
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