Sportradar is working closer with SkillOnNet and top online casino brands to win and keep players.
As SkillOnNet’s main programmatic partner for online gaming, Sportradar will create and launch marketing pushes for PlayOJO, PlayUZU, and BacanaPlay.
It’s using its Marketing Cloud and data tools to track how well campaigns go and watch player value over time.
The agreement covers 12 markets across North America, Europe, and Latin America.
Nikolaus Beier, senior vice president of Product, Marketing Services, at Sportradar, said:
The expansion of our partnership with SkillOnNet reflects the scalability of our Marketing Services platform and the value of a fully integrated, data-driven marketing approach.
Akis Palianastasis, digital director at SkillOnNet, said:
Over the past few years, we have grown together across markets, supporting their international expansion with structured campaign management and measurable performance. As we scale our portfolio across regulated markets, we value partners who can deliver consistency and measurable results across territories. Sportradar has become an important part of our marketing infrastructure, and this renewal reflects the strength and evolution of that relationship.
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