Tequity, a new player in the iGaming software sector, has partnered with Spartans to greatly enhance the operator’s iGaming experience through the addition of its branded Originals content.
As a result of this partnership, Spartans will not only be able to offer the entire Tequity Originals content library but also introduce a small selection of house games uniquely designed for the casino lobby to the players.
The deal was made within a week only, which afforded Spartans a shortcut to the market. In fact, the operator will not have to wait until the peak times caused partly by the rollout of popular creators and streaming distribution before it can showcase its full collection of branded content.
That being said, Spartans has widely broadened its presence in the market by the execution of strategic collaborations with top figures such as X7Dave and other celebrities including Lil Baby and Conor Benn.
Immediately after the Originals package, Spartans obtained through Tequiy’s Publishing platform Mirror Image Gaming’s Royal Drop, a burst-style game. The platform also has a plan to considerably enlarge its draw with many more Tequity-powered titles available.
Tequity Originals allows operators to quickly launch their own fully branded house games in just a few days, providing them complete control over the user interface and player experience. Designed for maximizing performance under high-traffic conditions, the suite is capable of handling traffic surges usually linked to creator-led campaigns and live streams. Using a straightforward and hassle-free integration method, Tequity does not only manage the technical intricacies but also offers a scalable solution that grows alongside the brand.
Dominic Sawyer, VP Growth at Tequity, said:
Spartans are moving fast, and they have a clear strategy around brand, partnerships, and streaming-led distribution. We were able to get them live with a full Originals suite in a week, ensuring they can stay focused on growth while upgrading their house games offering with a fully branded, high-performance suite.
A spokesperson at Spartans said:
We are very happy with the rollout and the speed of delivery. Originals are a core part of the Spartans casino experience, and Tequity has helped us launch quickly with a full branded suite that is ready for high traffic and streaming visibility.
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