ThrillTech, the global leader in side-bet jackpots, today announced the launch of ThrillDrops™, a jackpot-first CRM and retention module designed to increase jackpot engagement for its core product, ThrillPots™, through behaviour-driven mystery cash rewards.
The new add-on extends ThrillTech’s core jackpot offering, ThrillPots™, by allowing operators to reward players automatically based on real behavioural metrics. The product can evaluate overall casino play or focus exclusively on jackpot-related behaviour, enabling operators to tailor rewards to the activity most relevant to their objectives.
Unlike traditional CRM and loyalty tools, which are typically built as generalised marketing stack, ThrillDrops was built specifically around jackpot mechanics and player psychology. By linking rewards directly to jackpot participation and engagement patterns, it creates a tighter feedback loop between play, anticipation, and reward.
ThrillTech CTO Peter Pares said:
Most CRM products treat jackpots like just another data point. Operators need integrated systems that amplify what already drives excitement. We built a retention engine around jackpots themselves, turning jackpot behaviour into real-time cash rewards that meaningfully improve engagement.
The system supports configurable behavioural logic, allowing casinos to deploy mystery cash drops based on a wide range of metrics, including key behavioural signals, sustained jackpot engagement, or broader casino activity. Cash rewards are delivered automatically, without the need for static segments or manual campaign management.
Key capabilities include:
- A CRM and retention engine built specifically to enhance jackpot engagement
- Real-time, behaviour-based mystery cash rewards
- Flexible evaluation of total casino play or jackpot-only activity
- Seamless integration for existing ThrillPots™ clients, no extra work required
By embedding retention logic directly into the ThrillPots™ ecosystem, ThrillTech aims to help operators extract more long-term value from one of the casino floor’s most powerful engagement drivers.
The new module is available immediately and is designed to complement existing jackpot deployments without requiring operators to replace their current CRM infrastructure.
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